Monthly Archives: September 2010

Driving Traffic to Your Job Ads on JobNab

One of the key components of the Job Scout position is driving traffic to your own job ads.

For scouts to make money, they need people to see their job ads. The more people that see the ads, the more opportunity there is to earn income. That’s why it’s vital to advertise each job posted to the JobNab system as much as possible.

During training we mention several sites where an ad may be placed for free. The question we’re most asked is, “which one works best?” However, you see, this is the wrong question to ask. Scouts shouldn’t be focused on just one, but on all of those sites and a few beyond that.

To get as many eyeballs as you can to look at your post on JobNab, you have to really put your ads out there. Think of it like advertising for any product. Which do you think works better: putting a poster for your product in one location that receives a lot of foot traffic, or putting it in that same place and a few dozen more?

The sites we suggest are just the ones we know are national sites that receive good traffic. It’s up to you to find as many more that speak to your local market as you can, as well as any national boards we might have overlooked.

Once you master advertising your job posts you will see a marked improvement in your commissions.

Posting the Correct Source Link for the Job

One of the most common stumbling blocks Job Scouts trip over is the source link for the job listings they find. This is the most common reason that job posts are declined.

Admittedly, it can be difficult to get the right source link for a job post. Depending on the way the employer’s site is designed, the link may be hard to figure out. But let’s start with the basics before we move up to the trickier stuff.

The source link is, quite simply, the link someone would click on to get directly to the original description/posting for the job. You don’t want to send them to the employer’s home page, or the list of all positions available at the company. The user is paying to cut right to the chase and start applying immediately.

The trick is that the URL in your address bar may not be that direct link. Depending on the way the site is designed the page with the job application may be part of a unique session. What that means is if you copy and paste the URL from your address bar and give it to someone else, the session is restarted and they will be taken to the employer’s main page and not the specific job listing.

You can test this out by copying the URL out of your address bar, open a second browser — Explorer if you typically use Firefox or vice versa —  and paste the link into that address bar. If you get right to the page, you’re good to go. However, if you are sent someplace else, like the main employment page, you’ll need to find the direct link another way.

More often than not, there is a “share this job with a friend” link, or an option to email that job to a friend. If it’s a link, that’s the link you want to put into the JobNab system — testing it first, or course. If it’s just the option to email the job to a friend, email it to yourself. The email will have the direct link that you can then enter into your back office.

If those options don’t exist, you may need to do some digging around to see where the direct link is. Again, it really depends on the design of the site, but normally there is a direct link available and shouldn’t be hard to find.

Optimizing your JobNab listing

The singular thing that Job Scouts can control to improve their earnings is the quality of their job postings. But it’s not just a matter of writing the post well, but it must also be so compelling that it draws people in.

The description you write for both the JobNab system and for the ads posted on other sites must be written clearly, concisely and accurately. That can best be accomplished by keeping it short. Not just the ad itself, but also the sentences. If you try to stretch the sentence too long you’re more likely to trip over your own words and lose your message.

Being concise is not just being short, it’s about not inflating your ad with unnecessary information. Think about what you want to know about a job. Where is it located? What are the hours? What are the daily duties? How much does it pay? Concentrate on these elements and put them right where people can easily see them. Don’t bother with extraneous information to try and make the job sound different than it is. You can just as easily overwrite an ad as you can underwrite it.

But what if you don’t know all of that information? Yes, it is true that the original listing might not include all, or any, of that. But that’s why Google is your friend. It’s probable that someone has posted everything about that job somewhere, and Google will help you find it. Just like Google can help you find the company’s address, contact information and logo – the things you must have or your posting will be declined – it can also help you locate anything that’s not in the original listing.

An ounce of research goes a long way. Being a successful job scout is not just about quantity, it’s also about quality. Take the time to find as much information about a job as possible to fill out the ad. The more completely you describe the job, the more compelling it is to the job seekers.

Getting the Hang of Being a JobNab Job Scout

We’re often asked how Job Scouts can earn more commissions from their job postings. Unfortunately that’s just not a question with an easy answer.

We do everything we can to give you the basic tools to do the job. But the key word there is “basic”. Like any job, to really succeed you need to do more than just the bare minimum.

Finding jobs in the places we tell you to look and advertising them on the sites we tell you about will earn you money, but it might not maximize the market to its fullest potential. And although a certain volume of jobs is necessary to be successful, as some scouts will tell you it’s not only about volume; it’s also about discovering the right strategy.

To use a cliche, you have to think outside of the box. Think of all the material we provide for you as merely the starting point. Use the skills we teach and then expand on them. Be creative in how you find jobs and where and how you advertise them.

And as we mentioned in last week’s post, get to know your assigned market. Understand what types of people are looking for work there. What’s the biggest industry? Do they have a glut of workers for that industry or are they begging for qualified applicants? Is there a job in your market that someone from another market would want to relocate there for? What’s the nearest city with a university training people in that field? Would focusing your advertising in that city drive more traffic?

Each market is different. If we could provide all of our Job Scouts with the one perfect strategy that will work in every market, we would. But it’s going to take a little patience, research and experimentation to find the best strategy for your assigned job market.