Jobs in social media

Wouldn’t it be nice to get paid for something that you already do in your free time?

For many, this dream job is quickly becoming a reality. Businesses across the nation have gone on a hiring spree for social media jobs, and the trend is likely to continue.

There are hundreds of new social media jobs posted every week on job boards everywhere. reported that the number of these positions increased 75 percent from last year.

As companies are beginning to realize how important the use of social media can be in promoting and growing a business, they are investing more into the technology and employees to work it.

Job titles, descriptions, requirements and compensation are quite varied as this is a relatively new field and has only seen major growth in the past few years. Some of the different titles for these positions include social media specialist, social media expert, social media manager and online communities manager.

Unlike many other jobs out there, social media positions are actually geared toward a much younger applicant base. Companies typically prefer to hire fresh college grads that have a strong knowledge of the Internet and sites Facebook, Twitter and YouTube.

Job candidates at this age have grown up with the Internet and can be much more tech savvy than older applicants. Social networking sites have become an integral part of this generation and for many companies, they value social media experience over an impressive employment history.

One of the most important qualifications that one can possess when going for a career in social media is to already have a solid following online. Businesses use these sites to promote their company and bring in more clients. If they hire someone who already has 1,000 followers on Twitter and 2,000 friends on Facebook, that pans out to 3,000 potential new customers for them just by hiring one new employee.

Most social media positions usually require a bachelor’s in marketing, communications, journalism or other related fields. Marketing experience is also helpful, along with a working knowledge of social networking sites and tools. Excellent written and verbal communication skills and basic computer proficiency are also common requirements for this field.

Job duties do include more than just updating a Facebook status here and composing a random tweet there. Maintaining and developing content on web pages and blogs, monitoring fan and follower growth and editing are also common responsibilities of a social media specialist.

All qualifications and requirements aside, what’s most important for a social media worker is how well they can interact with an Internet audience on various platforms. The main objective in utilizing different sites is to build relationships and interact with potential customers via social media. This includes paying attention to customer feedback and responding to negative web attention before it becomes a major issue.

Since these types of jobs are pretty new and responsibilities are varied, salaries can range anywhere from $30,000 to $100,000 per year. This can also depend upon how large a company is and the size of their client base and Internet audience.

For many, this growing trend may be the ideal job. For others, spending all day online surfing various social networking sites might sound like a headache. But, with 800 million people on Facebook and 200 million on Twitter, the social media market is so vast that companies would be hurting themselves by not tapping into it.



Li, Shan. “Employers are liking – and hiring – social media workers” Los Angeles Times,0,6158114.story Accessed 9/29/11

Waugh, Danielle. “Social Media Jobs: Are They For You?” abcNEWS Accessed 9/29/11

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