The job market has changed quite a bit since the days of perusing the classifieds and beating the pavement. These days, it’s important to be aware of your online presence and how you might present yourself to potential employers. Social media is a wild frontier. There are a lot of possibilities, but you can also build up a bad reputation if you are not careful.
Most companies look at applicants’ online profile before considering them for a position or even an interview. So it pays to keep your nose clean. Posting up those pictures of your drunken debacle out on the town last weekend might not be the best idea. Your potential bosses most likely do not care to see you shooting Jager bombs or chugging beers.
Social media can be beneficial in your job search. It’s all about using your connections. If you are on Facebook, you probably have over one hundred friends. And out of these one hundred friends, there’s bound to be somebody working in an establishment that you might be interested in. Since most jobs these days are landed by word of mouth, it’s important to utilize your connections to the fullest.
This does not mean posting on your Facebook wall that you can’t wait to get a new job so you don’t have to work at that crap place you do now. This is another area where you have to watch your back because your co-workers or current bosses might be checking out your social media profile when you are least aware.
Contrary to popular belief and the influence of Mark Zuckerberg and Hollywood, it’s not all about Facebook either. There are plenty of other social media platforms out there; some even more helpful in your job search.
LinkedIn is a great resource for those looking to establish professional connections. In addition to hooking up with people who might be able to aid you in your job search, you can also post your resume and credentials to let all the headhunters out there know what you’re all about.
The cool thing about LinkedIn is that it’s a place where like-minded individuals come to meet other professionals and job-seekers. Lots of employers use LinkedIn to see who’s out there and who might be good for their company.
Establishing a sound online reputation might take a significant amount of time and effort, but in the long run it can pay off. The few hours that you invest now into hyping up yourself online might benefit you in dollars and cents in the near future.
The next time you are on Facebook, stop worrying about what your friends are doing and start making a good name for yourself. Somebody out there is looking at you.